Social Media Marketing Course - Social Media Workshop

Kevin McIntosh, Udemy

Learn social media marketing in just minutes a day with this professional grade, strategy-driven workshop.
NEW ON UDEMY: THE SOCIAL MEDIA ROAD TRIP WORKSHOP

Finally, a pro-grade social media marketing course framed around a highly methodical approach based on social media marketing best practices - not social media guru smoke and mirrors that just focus on things like Facebook stunts and Twitter tricks.

What does a social media marketing professional need to be successful?

The same qualities as any successful marketing or PR professional.

Clarity. Vision. Creativity. Influence. Confidence. All of which lead to increased market value for you as a marketing professional.

These are the mile markers you can expect to experience as you go through the Road Trip Course. And you will experience this through just a little over 4 hours of videos, based on around a thousand hours of research. In other words, with this course you will learn in 4.5 hours of videos what has taken other people hundreds and hundreds of hours of workshops and on the job training to learn.

It's all broken down into a very easy-to-follow yet captivating video series. What you learn here can be applied to B2B, Business to Consumer and Non-Profit brands. From start-ups to Fortune 500 brands.

Created by a 20+ year marketing veteran who has worked on over a dozen Fortune 500 brands and now guides the social media strategy for a global brand.

Get the clarity you need. Add value to your career. 

Watch the first few lessons FREE. Just click on the lectures below that feature the "Free" banner.

30-Day Money Back Guarantee 

Or visit the Social Media Road Trip Blog.



  • What are the requirements?
    • Basic user experience with a social network such as Facebook - i.e. have you ever posted an update to a network like Facebook?
    • Basic marketing, advertising or PR knowledge competence
  • What am I going to get from this course?
    • Over 41 lectures and 4.5 hours of content!
    • Be the end of the course, you will know the strategies and tactics that can be applied to any, yes, any, social media marketing program.
  • What is the target audience?
    • Marketing Professionals
    • Communications professionals including public relations professionals, designers, writers and creative directors

SECTION 1: The On-Ramp: Getting Started With Social Media Marketing
  • Introduction - What You Will Get Out Of This Journey (Beyond Financial Rewards)
  • What Is Social Media?
  • Different Types Of Social Media
  • Social Networking
  • The Six Disciplines Of Social Media
  • SECTION 2: The Roadmap: A Step-By-Step Process For Any Social Media Program
  • Process Overview
  • Setting Objectives
  • Listening
  • Learning
  • Adapting
  • Engaging
  • The Social Technographics® Ladder
  • Connecting
  • SECTION 3: Watching The Gauges - Measuring ROI (Return on Investment)
  • ROI - Qualitative
  • Measuring Results Through The Marketing Funnel
  • ROI-Quantitative
  • SECTION 4: Shift Into Gear: Social Media Strategies To Move The Needle
  • Reputation Management
  • Discovering Influencers & Connecting With Them
  • Increasing Brand Awareness
  • Setting Up Your Social Media Team
  • Time-Saving Tactics
  • Search Engine Optimization (SEO) Basics
  • SECTION 5: Speedtraps and Troopers: Learn The Legal Issues Of Social Media Marketing
  • Engagement Legalities
  • Creating Your Social Media Disclosures
  • Using Creative Commons Licenses
  • Understanding The Legalities Of Intellectual Property
  • SECTION 6: The Express Lane - More Social Media Tactics
  • Retail And Geolocation Strategies
  • Advanced Social Networking
  • Social Media Optimization (SMO)
  • Crowdsourcing
  • Example of a Mashup
  • Content And Relevance (Includes Radian6 Tool Demonstration)
  • Measuring Online Sentiment
  • Using Sentiment Measurements To Determine Market Need
  • Measuring Share Of Conversation - Part 1
  • Measuring Share Of Conversation - Part 2
  • Measuring Share Of Voice
  • Managing Online Engagement
  • RSS Feeds
  • Long Tail Keywords
  • SECTION 7: The Main Exit - Course Summary, Review and Conclusion
  • You Are Now Ready To Hit The Road
  • Dates:
    • Free schedule
    Course properties:
    • Free:
    • Paid:
    • Certificate:
    • MOOC:
    • Video:
    • Audio:
    • Email-course:
    • Language: English Gb

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