Digital Marketing Training - Social Media Marketing Training

ComplySocially Training, Udemy

Digital marketing training to Learn How to Use Social Media, Social Media Strategy and Social Media Marketing.

Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet.

We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials.

We also offer Facebook Training, Twitter Training, Linkedin Training, SEO Training and more .

  • What are the requirements?
    • You will need a current web browser
    • You will need to know how to cut, paste, drag and drop
    • You will need a Gmail account
    • You will need Facebook, Twitter and Linkedin accounts
  • What am I going to get from this course?
    • Over 37 lectures and 8.5 hours of content!
    • Why social media matters
    • Using social media for business outreach
    • Social media benefits and drawbacks
    • Overview of key social media tools
    • When to blog, comment or listen.
    • The business case for RSS, blogging and podcasting.
    • How to integrate new media into conventional public relations campaigns.
    • The basics of search engine optimization (SEO).
    • Podcast development, production and distribution.
    • About video-on-demand and webcasts.
    • About social bookmarking and networking.
    • How to use Twitter to track news and build communities.
    • HTML and RSS measurement techniques
    • How to live stream video to the web from any smart phone
    • How to embed photos, videos and PowerPoints from a social network on your website
    • How social media can drive business social responsibility

SECTION 1: Intro
  • Overview
  • Promotional Materials
  • Housekeeping
  • Social Business
  • Realistic Objectives
  • Value Proposition
  • How did the World Wide Web change the mass media business?
  • The Business Case
  • Which one of these statements is false?
  • Control vs. Credibility
  • On most corporate websites, there is an inverse relationship between…
  • Engagement
  • For the Enterprise
  • Disruptive Impact
  • Impact on Reputation
  • Strategy and Tactics
  • The homeland/embassy digital strategy argues…
  • SECTION 2: Hands-On Training
  • Launch a Blog
  • Google Analytics
  • Measure RSS
  • What is the purpose of Feedburner?
  • Google Analytics can be used for...
  • Embed Photos
  • Embed PowerPoints
  • The following skills are required to use an embed code.
  • Custom Newsfeeds
  • SECTION 3: Mobile
  • Audio via Mobile
  • Video via Mobile
  • Which mobile apps can stream live video and audio to the web?
  • SECTION 4: Case Studies
  • US Dept. of Defense Social Media Policy
  • PSNH Crisis Communications Incident
  • Live Streams Pruis Reveal
  • SECTION 5: Wrap Up
  • SoLoMo
  • Digital Literacy
  • Next Steps
  • SECTION 6: Supplemental Resources
  • NLRB 1st Report on Social Media
  • NLRB 2nd Report on Social Media
  • Future of Social Media Strategy with Brian Solis
  • Rashmi Sinha on Lead Generation on Slide Share
  • Eric Schwartzman' Social Media Week Keynote
  • Philip Galanes on Netiquette
  • Johns Hopkins & Avery Dennison: Case Study
  • Social Networks for Internal Business Communications
  • Haiti Earthquake Crisis Communciations Case Study
  • FeedBurner Migration Manual
  • Dates:
    • Free schedule
    Course properties:
    • Free:
    • Paid:
    • Certificate:
    • MOOC:
    • Video:
    • Audio:
    • Email-course:
    • Language: English Gb


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