Home Made: How To Start A Home-Based Food Business



Until recently, if you wanted to turn your passion for cooking or baking into a business you had to operate out of a commercial kitchen which could be a timely and expensive proposition. Thanks to more and more states in the US adopting Cottage Food Laws in the past few years, it's now possible for food entrepreneurs to start and run food businesses from their homes.

This course is broken up into 23 easy-to-digest lectures that cover everything from Cottage Food Law specifics to other aspects of business licensing you may need. From there the course moves on to helping you create a business plan and business strategy that will make sure your business is moving forward in the right direction.

Who is the target audience?
  • Those interested in starting up a small food business
  • Anyone who has a passion for food but wants to be able to work from home
  • Anyone who has dreamed about starting up a side or part-time food business
  • Home bakers, jam-makers, and other producers of non-potentially-hazardous food products

  • Please note, not every state has Cottage Food Laws in effect. Please watch the first (free) section to determine if your state permits food entrepreneurs from working out of their homes.
  • Cottage Food Laws typically do not permit for meat-based products or other potentially hazardous products to be made in a home kitchen. As such, this course is not a good fit for those types of entrepreneurs.
  • No other course requirements.

What Will I Learn?
  • By the end of the course you will understand the laws that allow food entrepreneurs to operate out of their homes and know what to look for in your state
  • This course will also help you develop a business plan and business strategy so that you can confidently move forward with starting your business
  • You will gain insight into how to price your products and how to make sure that your business is on its way towards profitability
  • You will understand what funding options are available to you as well as what steps you need to take when your business outgrows you home kitchen

Curriculum For This Course Expand All Collapse All 23 Lectures 03:37:00 + – Setting The Table - Laws, Licenses, & Permits 3 Lectures 31:59

In this section we cover some of the basics behind the various Cottage Food Laws in the US that enable home-based food entrepreneurs to start their businesses from their kitchens. This section includes an overview of which states currently allow and which do not allow for food artisans to work out of their home kitchens.

Understanding Who Can Legally Cook/Bake In Their Home Kitchen? Preview 04:53

Since Cottage Food Laws differ from state to state, this section will talk about the various aspects you need to be aware of when looking at your state's specific laws. Downloadable documents contain state-by-state information and website addresses.

Things To Be Aware Of When Reviewing State Cottage Food Laws Preview 11:36

Cottage food permits aren't the only potential business licenses that home-based food entrepreneurs need. In this section we'll take a look at some of the other licenses and permits that may be required before you can start operating your food company. The downloadable PDF in this section contains website information for city and state licenses as well as commercial kitchen health permitting information for when your business outgrows your kitchen.

Business Licenses & Permits 15:30 + – Prep Work - Your Business Planning Foundation 3 Lectures 43:57

Getting and staying organized from Day 1 is key for an entrepreneur so this short session looks at the three main areas to focus on.

Business Organization 04:16

Before you can start creating a business plan you need to fully understand where you want the business to go in the next 3,5,7 years and what role you want it to play in your life. That's where Visioning comes in!

Vision Plan - Creating The Business You've Always Envisioned 21:21

Your business plan must be created with you and your target market in mind. We explore both of these aspects in this section along with information about how to find out who your target market is.

Understanding Who Your Target Market Is 18:20 + – The Ingredients To A Successful Home-Based Food Business Plan 7 Lectures 01:20:14

An overview of what aspects you need to consider when creating your home-based food business plan. We'll talk about each of these more in-depth in later sessions.

Components Of A Good Food-Focused Business Plan Preview 02:28

Even for home-based food businesses, understanding your marketplace is an important step towards success.

Marketplace Overview 03:35

In this session we'll take a look at what you need to consider when evaluating your competitors and how that plays into determining what your company's marketing message will be.

Competitive Analysis 05:11

How and where you sell your products is an important part of a successful business. This session will help you identify and evaluate different sales channels to determine which might be the best option for you.

Identifying Your Sales Channels 19:50

Your packaging plays multiple roles including attracting customers and meeting regulatory requirements. In this session we'll cover all the things you need to keep in mind when it comes to packaging your products.

Packaging That Makes Your Products Stand Out 14:25

Having a great product isn't enough. How are people going to know about your company? In this first Marketing section we'll look at the different non-social media tools available to small business owners.

Marketing Strategy Basics 16:17

Social Media tends to be the marketing tool of choice for food artisans so in this lecture we look at what goes into devising a solid social marketing strategy that will help you grow your business.

Social Media Marketing Basics 18:28 + – Sweet Success - Understanding The Financial Aspects Of Food Business Ownership 8 Lectures 56:45

An introduction to the financial aspects associated with small food business ownership.

Introduction to Business Financials 04:04

Know how to price your products is the first step in building this business of yours but you can't simply price it based on what you think someone would pay. In this lecture we take a look at all the components that go into developing a profitable pricing strategy for your business.

Determining Your Product Costs & Pricing 14:25

Let's take a look at the different types of expenses your business will incur before we move onto developing cash forecasts and budgets.

Understanding Your Operating Costs 06:22

Cash forecasts help you determine when your business will have excess cash and when the business will need to be running lean. In this lecture we'll look at how to develop and read a cash forecast for your small business.

Creating Cash Forecasts & Budgets 10:55

What are your options when it comes to finding money to help you get your business started or grow it? That's what we'll look at in this lecture.

Funding Your Business Dreams 09:22

Keeping your accounting books in order is important both from a tax standpoint but also so you know how your business is faring. We'll talk about a few of the options available to you as a small entrepreneur.

Bookkeeping & Accounting - Making Sure You Aren't Cooking The Books 03:19

How you pay yourself is important from an IRS and tax standpoint so this overview presents you with some of the issues you need to be aware of.

An Overview of The Hows & Whys of Paying Yourself 04:17 Financial Components - Review 04:01 + – Get Cooking! 2 Lectures 04:05

What happens when your business grows too big for your kitchen to handle? We'll talk briefly in this lecture about what your next steps should be so that you can keep business cooking.

When You Outgrow Your Home 02:34 Conclusion Preview 01:31
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  • Language: English Gb


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