In Design Thinking Part II: Ideas to Action, you'll develop the ideas you sourced in Part I* and transform them into powerful actions. To capitalize on the promise of design thinking, you must do the exciting work that follows inspiration: developing ideas quickly and broadly, testing them for viability in relevant contexts, and bringing them to market. Expect to focus 5-8 hours per week on coursework during this five-week course.
*Please note that Part I of the course is required in order to take Part II.
Armed with the right challenge and a deep understanding of its context, you'll begin this course, Design Thinking Part II, by asking "What if?" You'll follow Professor Liedtka's disciplined - and different - approach to creative brainstorming, you'll consider a spectrum of possibilities and use the best ideas to generate solutions to your challenge. Next, you'll ask "What wows?" This critical analysis considers the needs of your stakeholders and your organization, and project feasibility to find the best intersection of potentials. Finally, you'll focus on "What works?" by bringing your ideas face-to-face with stakeholders.
Throughout the process, you will share questions, complete assignments, give and get feedback from your peers and follow real-time insights from practicing designers in class forums.
Professor of Business Administration, Darden School of Business, University of Virginia
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