Marketing Analytics

Rajkumar Venkatesan, Darden School of Business, University of Virginia

Learn how to use analytics to improve marketing results

Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.

In this course you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.

The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns. However it will also be of interest to anyone looking to learn the basics of marketing analytics.

Access to spreadsheet software (Excel, Google Sheets, etc.) is helpful but not required.

Dates:
  • 4 January 2021
  • 5 October 2020
  • 6 July 2020
  • 6 April 2020
  • 6 January 2020
  • 23 September 2019
  • 17 June 2019
  • 25 February 2019
  • 26 November 2018
  • 27 August 2018
  • 9 April 2018
  • 8 January 2018
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

Reviews

No reviews yet. Want to be the first?

Register to leave a review

Show?id=n3eliycplgk&bids=695438
NVIDIA
More on this topic:
Eb57cb64-2f14-4a7e-8626-914cde2b06d0-ceb03dde0483.small Data Science and Agile Systems Engineering
Deliver faster, higher quality, and fault-tolerant products regardless of industry...
D6fd079b-e8c1-476c-97d9-d7e4bbb1ecc4-49754ce235f3.small Predictive Analytics Final Project
Apply your predictive modelling acumen in a business case setting. The final...
Add90f6e-a710-400d-998d-42ca68fb80e3-379446ceaa42.small Online Marketing Strategies
Learn about online marketing opportunities and how to use the Internet, social...
5a1b1afc-ca22-44a8-be26-e4f5dac3286e-6568d1fb2621.small Strategic Management
Learn how a manager or CEO develops a business strategy, including analyzing...
16ec8ca9-4679-4a8d-af80-862cd278f1a3-0a0e781e974c.small Innovation and Technology Management in Tourism and Hospitality
Learn about information and communication technologies [ICTs] and innovations...
More from 'Business & Management':
Regular_1e0aa143-5700-4ea3-aefc-b0050e415c62 Logical and Critical Thinking
Improve your logical and critical thinking skills in this free online course...
Regular_b30ad6d1-39f1-4c86-950d-45921380fff2 Understanding Diversity and Inclusion
Develop your attitudes, skills and knowledge of cultural diversity so you're...
Regular_5991875e-9ba2-4cb4-9159-12d7b021aaa8 Introducing Personal Lines Insurance
Explain the importance of personal lines insurance, how it works and the market...
Regular_3dd28e74-bd90-4581-87b3-0d1d3a8b843f Creative Problem Solving: Design Thinking in Health and Social Care
Learn how design thinking can be applied in health and social care settings...
Regular_376e9cb7-ba86-4236-98d0-cc10b41c2a4b Raising Capital: Credit Tech, Coin Offerings, and Crowdfunding
Learn how technology is transforming raising capital for business with the University...
More from 'FutureLearn':
Regular_1e0aa143-5700-4ea3-aefc-b0050e415c62 Logical and Critical Thinking
Improve your logical and critical thinking skills in this free online course...
Regular_5f03632a-536b-4eaf-9a63-9a167533ec2b ECG Assessment: an Introduction for Healthcare Providers
Understand the principles of electrocardiography and learn a step-by-step approach...
Regular_022c7d98-1ece-4eab-8baf-9a28d83ef6ab Robert Burns: Poems, Songs and Legacy
Dig deeper into the life and works of Robert Burns, with this free University...
Regular_efbeece4-58b7-4791-a39a-03bf1847f630 Biochemistry: the Molecules of Life
Explore the impact of biochemistry on bioenergy and health, discovering why...
Regular_657162be-a68b-47d5-a240-d51e86ec0098 Environmental Challenges: Scarcity and Conflict in the Natural Environment
War and conflict can severely disrupt the governance of the environment. What...

© 2013-2019