Strategic Management

P D Jose, Rejie George Pallathita, Sai Yayavaram, IIMBx

Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

  • What managing a firm strategically implies?
    • How one analyzes the industry in which a firm competes?
    • How does a firm create competitive advantage?
    • How does a firm sustain its competitive advantage?

What will you learn

  • Industry and competitive analysis
  • Resource and competency analysis
  • Analysing strategy across corporate and business levels

Dates:
  • 8 August 2019
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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